The foundation of our company is in the strength and experience of our team members.   The LGS Marketing team experience is grounded in marketing. We are experts that understand the business challenges that marketers face. Collectively our team members have over 100 years of marketing experience. This level of expertise shows in the quality work that our clients receive.  

 Laura E. Glotzbach, President and Founder

Laura E. Glotzbach has  22 years marketing experience with a focus on direct response advertising and campaign analytics.    She spent 10 years working in several of the top New York agencies (Wunderman, MEC Interaction and Neo@Ogilvy) before branching out and starting her own marketing analytics firm.    Her experience in the various agencies was focused on media planning primarily in accountable media.  She honed in her skills for client service, strategic marketing and analysis across a variety of media channels during this time.    Laura’s work was recognized when she received the 2004 Rising Star Award from Media Post Magazine for developing the concept and working to establish an automated system that links various data sources together to enable direct response optimizations to occur seamlessly. 
 
Branching out into developing her own company has allowed Laura to create a culture of collaboration, kindness and growth that is grounded on providing superior customer service.     
The type of marketing campaigns she has worked on are as varied as her experience; direct response lead generation, brand awareness and multi-channel campaigns to name a few.  
Industry experience ranges with clients in Pharmaceutical, Telecommunications, Finance, Technology, Education, Security and Public service industries.  Some examples of a few of the clients that she has worked with are Otsuka, AT&T, TD Ameritrade, Merrill Lynch, Microsoft, Sylvan Learning Centers, Brink’s Home Security, and the Red Cross of Greater New York.   

Laura graduated from Rider University with a Business degree in Advertising.   She is Certified in Training as a Consultant from New York University.   In the Spring of 2018 she received a certificate in Women in Leadership from Cornell University and a certificate from The Wharton School focusing on Business Analytics: From Data to Insights.  

​In her free time likes to read, go to the beach, watch Saturday Night Live and enjoy time with friends and family.