LGS Marketing Services provides marketing clients straight forward unbiased marketing analysis designed to inform business decisions and improve campaign performance.
When you are working with the LGS Marketing Services Team you can expect dependable, reliable and professional service. We take our role of providing insightful marketing analysis to our clients very seriously. The LGS Marketing Services team takes time to understand what the business objectives are for each campaign. We understand that each campaign is developed to serve a business need. Our team of experienced marketing professionals can guide our clients through what types of business questions to ask in order to identify success of the program. Our vast experience across a variety of industries and campaigns also help our clients understand how their program is performing against other relevant campaigns.
The LGS Marketing Services team will work with all team members that our client is partnering with to develop a marketing campaign. This typically involves a creative agency, media agency, market research and operations team.
Working with the LGS Marketing Services team you can also expect our support during all phases of the marketing campaign. Working with our clients across all stages of a campaign especially before the program is in market is a critical step to informing in marketing campaign performance.
While the campaign is live, concise, timely and relevant analysis will be provided. We believe in providing analysis in addition to reporting. Our team will work to find answers to why something is occurring and how to maximize the results. We are observers and listeners of the data and often times once a program is in market, new business questions arise based on customer response to the program. The analysis provided is customized to fit our client's needs and evolves over time as the campaign takes shape.
Once a campaign is completed, post campaign analysis is done. This step is very important to capture lessons learned and valuable insights that can be applied to future programs.